Gabriella Edebo

Where are you currently located?
Åre, Sweden

Home Town:
Åre, Sweden (I grew up in Stockholm)

What is your main sport?
Freeride skiing

Monoskiing, trail running, nerding out on energy-related matters and homemade fermented drinks and bread.
Shoveling snow, Meditation, Trekking, Content creation, Filmmaking, Running, Cross country skiing and the list goes on.

Tell us about your background. A general overview for people on the site to get to know who you are and how you ended up where you are today.
My parents took me skiing when I was only a few years old at a family-friendly ski resort called Kläppen in Sweden. After seeing an alpine skiing club training there I was fascinated and wanted to try it, so my parents signed me up without knowing what was ahead. Looking back the entire family got dragged in to ski racing. Both of my younger sisters moved on to skicross and I eventually found my way to freeride, but it all started at the local ski school in Kläppen. The past years I’ve been coaching ski racing athletes, travelled for skiing to countries like China, Nepal and Georgia and started to build a life with skiing as a central part. The past years I’ve worked as a writer and web editor for the Swedish ski magazine Åka Skidor and organizing the Untracked Film Tour, screening ski and snowboard movies at multiple locations in Sweden. My most recent challenge is studying energy engineering through an online program from the Mid Sweden University, allowing me to combine studying with living close to the mountains and skiing.

Craziest adventure or experience so far?
A ski touring and winter camping mission to northern Norway in the spring of 2017 together with my good friend and mountain guide Morgan Salén. The trip started with our tent getting blown out to sea in an unexpected storm, but the amazing snow and weather conditions in combination with the mind-blowing mountains we got to ski in the end made it worth sacrificing that tent. I will never forget those two weeks of surreal skiing in the Lyngen Alps.

Bucket list or dream trip?
Visiting all the national parks in Sweden.

Why did you want to become a Haglöfs ambassador?
When I was planning my first winter season in the Alps back in 2013, I bought my very first shell jacket. It was a carefully selected mint green and dark purple Haglöfs jacket that I absolutely loved, and it stayed with me for years. After working within the ski industry and testing so many different products over the years and recently learning more about energy systems and climate challenges Haglöfs feels like the ideal partner for high quality gear in combination with ambitious sustainability goals and shared values.

Favorite gear:
The FW21 Vassi Touring jacket and pants.

A quote you live by! Could be made up by you or from someone else.
My top 3 curiosity quotes:
“Be curious, not judgmental.” Walt Whitman.
“Curiosity keeps leading us down new paths.” Walt Disney.
“I have no special talents. I am only passionately curious.” Albert Einstein.


Gabriella Edebo